B.C. Wine on Display in China

Minister Holding Paradise Ranch Icewine

(Photo credit – http://www.flickr.com/photos/bcgovphotos/14259399908/in/photostream/)

On June 25, 2014, The British Columbia Newsroom published an article, “B.C.’s Agrifoods Reputation Grows Stronger In China.” This article summarizes the successful trade mission of Agriculture Minister Norm Letnick and the B.C. delegation to China. “The trade mission featured a strong B.C. presence led by Letnick and representatives from the province’s blueberry, cherry and speciality meat industry. Led by Federal Agriculture Minister Gerry Ritz, between June 13 and June 22, 2014, industry and government leaders from across Canada met with senior Chinese officials in Beijing, Guangzhou and Shanghai.”

Moreover, Minister of Agriculture Norm Letnick mentioned that “The trade mission provided us with an important opportunity to meet directly with Chinese officials and reinforce B.C.’s stellar reputation of producing high quality and trusted foods. It was a successful tour and B.C. looks forward to building on the momentum from our visit to China and continuing to increase on our already record-setting exports.” After visiting a Beijing wine shop, Mr. Letnick talked to an employee about B.C’s quality ice wine and held two bottles of Paradise Ranch icewines.